Success Story: The 24 Hours of Gérard Darel Bag

“” If there is an it-bag to own most of all, it would probably be the “24 hours” signed Gérard Darel, iconic handbag of the Parisian woman for more than a decade. Back on the saga of an accessory developed a cult following.

Timelessness, sobriety, simplicity, functionality, classicism… Alone, the 24 hours of Gérard Darel manages to gather all these adjectives in a single bag.

I must say that the model, created in 2003, has established itself among the highlights of the women’s locker room. This bestseller has been

imagined and thought for women. In not less than 30 pieces of leather together with unparalleled expertise, this bag combines practicality, simplicity and elegance. In other words, 24 hours is a bag that you wear as well with jeans, sneakers with a cocktail dress. From elsewhere if it is called the “24 h”, it is simply because it can contain everything a woman needs in a day.

Another strength of the 24 hours of Darel bag: it comes in a variety of backpacks. Leather, raffia, or braided wool, maxi, mini version, python version: it is available depending on the tastes and colors. A diversity that has made the bag of the Hollywood stars, Eva Longoria the first who went up to wear backpack on the set of one of the episodes of Desperate Housewives. Success 13 years later stays strong, the story that would sell a bag 24 hours every two seconds in the world.

Gerard Darel: the self-made french

It was in 1971 that the couple Gérard and Danielle Darel founded the brand Gerard Darel. Talented and passionate, they launched headlong into the manufacture of ready-to-wear and inaugurated in 1987, their first store in Saint-Germain-des-Prés, at which many other openings will follow.

But the success of the brand will take an international dimension when Gérard Darel buys at auction the famous necklace of black glass beads that Jackie Kennedy wore during the announcement of candidacy of her husband John Fitzgerald Kennedy. The creator will then have an idea of genius by republishing it in several colors. Success is the appointment, and the Americans discover this small French who is interested in their culture.

Very quickly, the stars swear by Gérard Darel. Charlotte Gainsbourg, who will become the face of the brand, Angelina Jolie and Susan Sarandon, through Hillary Clinton or Meryl Streep, the leather goods brand seduces all women who wish to have both casual and chic style. The French in short.

Gallery

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1000+ images about Les Sacs,Bags on Pinterest

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Celebrities Love: Gerard Darel Handbags

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Eva Longeria et son nouvel It bag // La Fée Rousse

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Gerard Darel Handbags for Women

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Dubai Holding Group

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Dubai Holding Group

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Dubai Holding Group

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